Tapping Into
Donor Motivation
What will you learn in this course?
Understanding a donor’s unique motivation for giving is key to cultivating and securing major gifts. Join us as we explore seven common donor profiles, their preferred communication styles, and how to close your next major gift.
This training is taught by Toni McGee, Special Write On Guest.
Toni McGee
Toni is an experienced fundraising professional and CFRE with her Masters in Business Administration.
Toni served as an executive fundraiser for the Alzheimer’s Association, American Heart Association, and American Red Cross, and taught hundreds of aspiring nonprofit professionals during her 14 years with Oklahoma Wesleyan University. Today, Toni is the Director of Agency Advancement at Big Brothers Big Sisters of Oklahoma.